Elevate Summit 2026 — A Virtual Leadership Event with John C. Maxwell, Al Ruttan, Chris Baker, Katrina Goff & Jay Goff

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What Got You Here Won't Get You Where You Want To Go

You've pushed through. You've delivered results. You've led when it wasn't easy.

But the Behaviours and Actions that got you to this level aren't the same ones that will take you to the next. At some point, every leader hits a ceiling — and the way through isn't working harder. It's leading differently.

That's what Elevate is about.

Elevate Summit 2026 is presented by the BARS Leadership Institute — where leaders learn to raise their Behaviours + Actions × Results = Success.

That's not a failure. That's a signal. It's time to ELEVATE.

Saturday, June 13, 2026 · 9 AM – 11 AM Eastern

Join Us for a Virtual Experience

Elevate Summit 2026 brings together some incredible voices in mindset and leadership for a morning of insight, inspiration, and practical tools you can use immediately.

No fluff. No filler. Just focused, 20-minute sessions designed to challenge your thinking and sharpen your leadership.

What You'll Walk Away With

  • The Behaviours that separate leaders who stall from leaders who scale
  • The Actions that compound into measurable results — not just motion
  • A clearer picture of the Results you're actually building toward
  • Renewed confidence in your next move as a leader
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Leaders at the BARS Leadership Institute preparing to raise their Behaviours, Actions, and Results
Behaviours

Behaviours

Raise your Behaviours — the mindset and character that defines how you lead.

Actions

Actions

Sharpen your Actions — the disciplines and decisions that move the needle.

Results

Results

Multiply your Results — the outcomes that mark a leader worth following.

The Line Up

Al Ruttan

Al Ruttan

"Raising the BAR on Culture"

Al Ruttan is the Founder of Dynamic Leadership with Al Ruttan Ltd., Co-Founder of the BARS Leadership Institute and Raise Your BARS with Chris Baker, and a Partner with Legacy Leadership Canada. For more than 30 years, Al has led teams in large-format retail and sales environments — and today he brings that hard-earned, in-the-trenches experience to business owners and leaders who are ready to raise their BARS: Behaviours + Actions × Results = Success. As a Fractional Chief Leadership Officer (fCLO), Al partners with organizations to unlock profit potential, strengthen teams, and build cultures people actually want to be part of.

Connect with Al
Chris Baker

Chris Baker

"Raising the BARS: How Better Feedback Drives Better Results"

Chris gained his sales experience in the UK, rising from Junior Salesperson to General Manager in the retail automotive industry over a 21-year career. During this time he discovered his passion for developing employees to deliver exceptional customer service. Since 2011 Chris has worked for the Walt Disney Company in Orlando and is now the Leadership Training Manager, having created training programs for all levels from Aspiring Leaders to future Executives.

Connect with Chris
Katrina Goff

Katrina Goff

"From Triggers to Trust: Strengthening Workplace Communication and Relationships"

Katrina Goff is a positive psychology practitioner, John Maxwell Certified Leadership coach, speaker, trainer, Certified Resilience Trainer, and author. With a background in education and healthcare, she blends evidence-based positive psychology with leadership development and faith-informed principles. She is the creator of Marriage Fitness Trainer: What's STRONG with Your Marriage™ and Called & Confident: 7 Steps to Embrace Your Calling™.

Connect with Katrina
Jay Goff

Jay Goff

"The Power of Proximity, Presence, & People"

With a career defined by service, discipline, and a deep-seated passion for human potential, James "Coach Jay" Goff brings a world-class perspective to the stage. A retired United States Army Veteran and retired Federal Government employee with the United States Postal Service, he spent more than four decades navigating high-stakes environments where leadership wasn't just a concept — it was a necessity for survival and success. Today, as an executive member of the John Maxwell Leadership Team, Coach Jay bridges the gap between military precision and transformative personal and professional growth.

Connect with Jay
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About the BARS Leadership Institute

The BARS Leadership Institute exists to develop leaders who can be trusted with more — more people, more responsibility, more impact.

Built on the BARS framework (Behaviours + Actions × Results = Success), the Institute equips business owners, emerging leaders, and teams with a common language and a proven path for growth.

Elevate is your first step in.

BARS Leadership Institute

All of this for only $29 USD

Four voices. One framework. A morning that could shift the trajectory of your leadership.

Summit
$29
Full access to all sessions
VIP Access
$49
Includes exclusive VIP session
John C. Maxwell
Featured Keynote

John C. Maxwell

John C. Maxwell is a #1 New York Times bestselling author, speaker, coach, and leader who has sold more than 34 million books. He is the founder of Maxwell Leadership — a leadership development organization that has trained tens of millions of leaders in every nation.

Recognized as the #1 leader in business and the world's most influential leadership expert, Maxwell continues to influence individuals and organizations worldwide — from Fortune 500 CEOs and national leaders to entrepreneurs and leaders of tomorrow.

Note: John's Pre-Recorded Keynote will NOT be available with the other recordings — you must attend live in order to watch it.