Elevate Summit 2026

Presented by the BARS Leadership Institute · A Virtual Leadership Event for Leaders Ready to Rise

📅 Saturday, June 13, 2026 · 9 AM – 11 AM Eastern · VIP Session to Follow
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What Got You Here Won't Get You
Where You Want To Go

You've pushed through. You've delivered results. You've led when it wasn't easy. But the Behaviours and Actions that got you to this level aren't the same ones that will take you to the next. At some point, every leader hits a ceiling — and the way through isn't working harder. It's leading differently.

That's what Elevate is about.

Elevate Summit 2026 is presented by the BARS Leadership Institute — where leaders learn to raise their formula for success. That's not a failure. That's a signal. It's time to ELEVATE.

Behaviours + (Actions × Results) = Success
Join Us for a Virtual Experience

Elevate Summit 2026 brings together some incredible voices in mindset and leadership for a morning of insight, inspiration, and practical tools you can use immediately.

No Fluff

Every session is focused, purposeful, and built for leaders who value their time.

No Filler

20-minute sessions designed to challenge your thinking and sharpen your leadership edge.

Immediate Impact

Walk away with practical tools you can apply the moment the event ends.

What You'll Walk Away With

Every session is engineered to deliver real, lasting value — not just inspiration that fades by Monday morning.

Behaviours That Scale

The Behaviours that separate leaders who stall from leaders who scale — and how to adopt them immediately.

Actions That Compound

The Actions that compound into measurable results — not just motion, but meaningful momentum.

Clarity on Results

A clearer picture of the Results you're actually building toward — and the path to get there.

Renewed Confidence

Renewed confidence in your next move as a leader — walk away knowing exactly what to do next.

The BARS Framework

Three pillars. One equation. A common language for leadership growth.

Behaviours

Raise your Behaviours: the mindset and character that defines how you lead. Your behaviours set the tone for everything that follows.

Actions

Sharpen your Actions: the disciplines and decisions that move the needle. Consistent, intentional action is what separates good leaders from great ones.

Results

Multiply your Results: the outcomes that mark a leader worth following. Results are the proof that your behaviours and actions are aligned.

Speaker 1
Al Ruttan
"Raising the BAR on Culture"

Al Ruttan is the Founder of Dynamic Leadership with Al Ruttan Ltd., Co-Founder of the BARS Leadership Institute and Raise Your BARS with Chris Baker, and a Partner with Legacy Leadership Canada.

For more than 30 years, Al has led teams in large-format retail and sales environments — and today he brings that hard-earned, in-the-trenches experience to business owners and leaders who are ready to raise their BARS.

As a Fractional Chief Leadership Officer (fCLO), Al partners with organizations to unlock profit potential, strengthen teams, and build cultures people actually want to be part of.

Speaker 2
Chris Baker
"Raising the BARS: How Better Feedback Drives Better Results"

Chris gained his sales experience in the UK, rising from Junior Salesperson to General Manager in the retail automotive industry over a 21-year career. During this time he discovered his passion for developing employees to deliver exceptional customer service.

Since 2011 Chris has worked for the Walt Disney Company in Orlando and is now the Leadership Training Manager, having created training programs for all levels from Aspiring Leaders to future Executives.

Speaker 3
Katrina Goff
"From Triggers to Trust: Strengthening Workplace Communication and Relationships"

Katrina Goff is a positive psychology practitioner, John Maxwell Certified Leadership coach, speaker, trainer, Certified Resilience Trainer, and author. With a background in education and healthcare, she blends evidence-based positive psychology with leadership development and faith-informed principles.

She is the creator of Marriage Fitness Trainer: What's STRONG with Your Marriage and Called & Confident: 7 Steps to Embrace Your Calling.

Speaker 4
Jay Goff
"The Power of Proximity, Presence, & People"

With a career defined by service, discipline, and a deep-seated passion for human potential, James "Coach Jay" Goff brings a world-class perspective to the stage. A retired United States Army Veteran and retired Federal Government employee with the United States Postal Service, he spent more than four decades navigating high-stakes environments where leadership wasn't just a concept — it was a necessity.

Today, as an executive member of the John Maxwell Leadership Team, Coach Jay bridges the gap between military precision and transformative personal and professional growth.

Featured Keynote
John C. Maxwell

John C. Maxwell is a #1 New York Times bestselling author, speaker, coach, and leader who has sold more than 34 million books. He is the founder of Maxwell Leadership — a leadership development organization that has trained tens of millions of leaders in every nation.

Recognized as the #1 leader in business and the world's most influential leadership expert, Maxwell continues to influence individuals and organizations worldwide — from Fortune 500 CEOs and national leaders to entrepreneurs and leaders of tomorrow.

All of This for Only $29 USD

Four voices. One framework. A morning that could shift the trajectory of your leadership.

$29 — Summit Access

Full access to all sessions. Hear from all four speakers and walk away with tools you can use immediately.

$49 — VIP Access

Everything in Summit Access, plus the exclusive VIP session that follows the main event with John C. Maxwell's Pre-Recorded Keynote and Q&A with our four speaekers.

About the BARS Leadership Institute

The BARS Leadership Institute exists to develop leaders who can be trusted with more — more people, more responsibility, more impact.

Built on the BARS framework, the Institute equips business owners, emerging leaders, and teams with a common language and a proven path for growth.

Behaviours + (Actions × Results) = Success